We help our clients to find female models of all types for their TV commercials, billboards, catalogues and other promotions. Apply to be a model. We select female models of various types and looks from classic female models, fashion female models and mature female models and many more. Every day, companies come to Models Direct to find models for marketing aimed at many different audiences, each one seeking a very specific look.
Model and actress Lauren Hutton recently proved that age is just simply a number by becoming the oldest model to appear on the front cover of Vogue Italia last October, an opportunity only available to those at the very top of their game and at the age of 73 Lauren looked incredible. Quote from recent article in the Telegraph — link below to read the article in full. The demand for mature models in fashion and the commercial modelling industry is growing due to the fact people are living longer therefore brands need to target a larger and more diverse audience. Models Direct represent models of all ages, from newborns through to mature, one of the agencies most experienced models is Herb who is 83 and to this day is still featuring in TV commercials and marketing campaigns for many big name brands. As I was travelling back from my latest assignment I started to think about the locations where I have worked, holiday Parks, arboretum, hospital, posh country houses, retirement villages, care homes, bed manufacturer, furniture manufacturer among others, but today was something different, Reading Railway station, they say variety is the spice of life in which case my working life with Models Direct is pretty spicy. To read other reviews from Herb on his assignments with Models Direct click here. Last month the Models Direct bookings team were delighted to be able to offer Anne her first modelling assignment, Anne is 57 and when applying to the agency was unsure whether she had perhaps left the chance of a modelling career too late!
If you have worked as a model in the past or have always wanted to be a model but worry that your best years are behind you think again! These days mature models are more popular than ever as marketers wake up to the influence of ageing consumers. The grey rebellion is real as models over 60 years old are being taken seriously. Not only are there a wide range of catalogues and magazines aimed specifically at older people, but big brands and even exclusive fashion houses are opening up to the idea of using models of all ages. US clothing company American Apparel named a 62 year old model as the face and body of its lingerie campaign, and high street brands including Zara and Marks and Spencer have also worked with older models.
At BMA Models we represent some of the most talented classic female models in the country. Mature female models are used in everything from fashion and catalogue style modelling to commercial modelling and everything in between. Older female models have even started to make an appearance on runways. Our classic female models are picked by our experienced booking agents who not only give advice and guidance but also support all our mature female models to help them get the most from their careers. Find out more about any of our older female models by clicking on their profile to see their portfolio and sizes.